Friday, August 8, 2008

Polo taking the world stage

Ralph Lauren has done it again.

The outfitter for tennis grand slams Wimbledon and the U.S. Open made a huge splash as the outfitter for U.S. at the Beijing Olympics.

A Style Points reader dutifully alerted me to the Houston Chronicle's coverage of Lauren's handiwork. Even some media members got a dose of Polo style. Yahoo's slideshow offers a generous slice of the outfits worn by different countries.

At the end of the day, Polo pogoes into the stratosphere with this latest marketing stratagem. Look out for Olympic gear to hit stores near you.

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